THE ASK GAME & THE ASK JOURNAL
ASK is Portuguese brand that creates products designed to deepen relationships and self-knowledge through thought-provoking questions.
The ASK Game
Put down your phones. Share stories. Make memories.
Most of us crave connection — we just don’t know where to start.
ASK invites us to be present and share stories that make us realize: “Wow, I didn’t know that about you."
130 questions. 3 levels of depth.
From fun ice-breakers, to questions about personality, values, and deep reflections, ASK is the perfect tool to create quality time with whoever you want.
Pick a card, ask the question, and get curious.
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How to use The ASK Game
Play with friends & family, co-workers, strangers. Take it to a family lunch, dinner with friends, date night or retreat.
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Bilingual cards
Bridge cultural gaps while practicing another language. Available in English, English + Portuguese, or Spanish + English.
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What people are saying
"ASK is an invitation to share our stories & what truly matters. Perfect to spice up any occasion, it's a game where everyone wins in what's most important: connecting."
The ASK Journal
Make your well-being a priority.
Start your journaling routine and identify what’s most important to you. Set truly exciting goals and create the life of your dreams
One new question every day, for 3 months.
Our 91 carefully curated questions, daily check-ins and weekly reviews will guide you to convert your insights into action.
Available in English, Portuguese and Spanish.
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Go at your own pace
Whether you journal on a daily or weekly basis, consistency is key. The ASK Journal is undated, allowing you to create a routine that fits your lifestyle.
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What to expect
A transformative journey that deepens as you progress. To help you get started, the sequence of questions is designed to gradually intensify your self-awareness and inspire meaningful action.
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What people are saying
"A game-changer in my self-discovery journey. Its structure is intuitive, guiding me through a thoughtful exploration of my goals, relationships, and experiences. It isn't just about writing — it's about consciously creating the life I truly want."
We're Filipa and Nuno — sister and brother, born and raised in Porto, Portugal.
In 2020, we started ASK after a dinner with our parents — the kind we'd had a thousand times before. Filipa pulled out a tupperware with questions she'd been collecting. Two hours later, we left the table having learned things about each other we should have known decades earlier.
The ASK Game is what we wish we'd had at our table sooner.
Pipa
Filipa has spent twenty years working in coaching, breathwork, and integrative health — in London, Paris, Bali, Costa Rica, Brazil, and back home in Portugal.
She's a researcher and a curator at heart: drawn to how people actually live and connect to each other, sharp at finding the sources worth listening to, and the first to share what she finds.
Inside ASK, that shows up everywhere — in the newsletter she writes, the questions she edits, and how the brand sounds.
Nuno
Nuno has spent over a decade in brand and marketing — Red Bull Media House in Salzburg, Super Bock in Porto, then Namecheap, working globally from Lisbon.
Drawn to what makes a brand tick, he's a marketing strategist who'd rather build the thing than brief it: just as comfortable using a camera, setting up Shopify's backend, as riding a skateboard or training handstands.
At ASK, he builds systems, designs packaging, and writes the marketing copy.